Director of Marketing + Communications Job at Alpha USA, Remote

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  • Alpha USA
  • Remote

Job Description

Alpha USA – Director of Marketing & Communications

Job Title: Director of Marketing & Communications
Department: Marketing & Communications
Supervisor: Sean Hogan, COO
Location: Remote
Position Type: Full Time
Work Hours: 40 hours/week

Purpose of Job:
Alpha USA is seeking a visionary Director of Marketing & Communications to lead the national marketing and communications strategy — shaping how Alpha's story is told across the U.S. and ensuring marketing insights influence organizational priorities. This role centers around one core mission: amplifying the stories of transformation happening through Alpha. You'll lead a small team, design digital campaigns, and equip churches with tools to invite more people into conversations about Jesus. This role is pivotal in advancing Alpha's 2033 vision — shaping a national narrative that invites millions into conversations about faith and driving awareness, engagement, and partnership.

Operating Model & Boundaries (How We Want to Work)

  • Define and Drive Strategy: Lead Alpha USA's national marketing and communications strategy. Ensure brand, voice, and messaging are aligned across teams and channels.
  • Empower and Elevate People: Lead and inspire a high-performing team; support with freelancers and agencies.
  • Simplify and Optimize: Design digital journeys with clear KPIs and regular testing.
  • Steward the Ecosystem: Recommend and steward marketing stack (CMS, CRM, email, analytics).
  • Lead Through Multiplication: Prioritize high-impact stories and empower others to tell theirs.

Key Leadership Responsibilities

  • Lead with Story: Shape Alpha's national voice; curate stories across video, print, web, email, and social.
  • Drive Awareness and Growth: Lead national strategies to expand Alpha's reach.
  • Mobilize and Equip Others: Provide churches with inspiring content and digital kits; collaborate with regional teams.
  • Steward the Message and Mission: Define brand tone and visual identity; oversee PR and media engagement.
  • Lead and Develop Team Capacity: Cultivate a learning culture; oversee contractors and agencies; build succession and collaboration.

Role Dimensions

  • Budget Management: Marketing & Communications (salary + opex).
  • People Management: Visual Media Designer, Visual Content Creator, Marketing Coordinator, Communications Manager.
  • Key Relationships:
    • Internal: Executive Team, Regional Teams, Church Engagement, Development Team, Product/Digital, Ops/IT.
    • External: Agencies, freelancers, media partners, influencers, ministry networks, advisory board.

Essential Skills, Knowledge, and Experience

  • 10+ years in marketing/communications with success in digital campaigns and messaging strategy.
  • Translator mindset: synthesize vision into clear narratives and campaigns.
  • Experience guiding small teams and managing vendors.
  • Proficient with digital platforms (social, email, CMS/CRM, analytics).
  • Excellent writing, editing, and presentation skills.

Education

  • Bachelor's Degree in Marketing
  • Alpha experience preferred

Desirable Characteristics

  • Embodies Alpha DNA (prayer, invitation, hospitality).
  • Entrepreneurial “builder.”
  • Background in nonprofit/ministry/purpose-driven organizations.
  • Balances big-picture strategy with day-to-day content creation.
  • Passion for evangelism and storytelling.
  • Adheres to Alpha Staff Operating Values.

Role Goals (Aligned with Global Vision 2033)

  • Amplify National Awareness through Digital Channels: Achieve 20–30% YoY growth in digital engagement; extend Alpha's digital footprint.
  • Build a Scalable Digital Path from Interest to Action: Bring in 160k leads toward course engagement in 2026; grow reach and participation by 30% annually.
  • Equip and Empower Partners Digitally: Create digital assets and campaign kits; maintain a self-serve hub; provide webinars and playbooks.
  • Grow and Lead a High-Impact Team: Drive a lean team; build contractor/agency network.
  • Track, Report, and Optimize for Scale: Use dashboards and reporting to refine messaging and improve reach

Job Tags

Remote job, Full time, For contractors, Freelance,

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