Job Description

1. Digital Analytics Role:

Project Summary
Element Details

Contract Type Ad-hoc / Project-by-project / Statement of Work (SOW)

Engagement Cadence Variable; typically 2 5 days/week during active projects

Expected Hours 3-6 hours per project

Project Duration 3-6 months; projects will be on a demand basis

Start Date ASAP

Location Remote; must be available during CT business hours - 8-5PM CT

Role Summary
We are seeking a skilled Digital Analytics Consultant to support on an ad-
hoc/project-by-project basis. You will own hands-on tagging implementation, dashboard development,
data validation, and measurement strategy across Adobe Analytics, GA4, and data visualizations with BI

platforms. This role suits an independent, senior-minded practitioner who can ramp quickly, deliver
production-ready work with minimal oversight, and communicate clearly with technical and non-
technical stakeholders.

Role Title Options
Freelance Digital Analytics Consultant
Contract Digital Analytics Specialist (Adobe & GA4)
Ad-Hoc Analytics & Tagging Implementation Contractor

Key Responsibilities
Tagging & Implementation: Design, implement, and debug tracking via Adobe Launch
(Experience Platform Launch) and Google Tag Manager; ensure accurate dataLayer mapping and
event capture.
Adobe Analytics: Build and maintain Workspace reports, segments, calculated metrics, and
processing rules; troubleshoot data discrepancies.
GA4 Configuration: Set up GA4 properties, configure events, conversions, and audiences;
validate measurement against business requirements.
Dashboard Development: Create interactive dashboards in Google Looker Studio and Power BI;
translate business questions into self-serve reporting.
Data Validation & QA: Conduct tag audits, validate data accuracy across platforms, document
discrepancies, and deliver remediation plans.
Measurement Frameworks: Develop and document measurement plans, KPI definitions, and
tagging specifications aligned to business goals.
SQL & Data Analysis: W and analyze web/app event data from data warehouses or lakes.
Stakeholder Communication: Present findings and recommendations to marketing, product, and
engineering teams; translate technical concepts for business audiences.
Documentation: Maintain clear, version-controlled documentation of implementations, tagging
plans, and QA processes.
Ad-Hoc Analysis: Respond to urgent data requests, investigate anomalies, and deliver actionable
insights on short turnaround.
Collaboration: Work with developers, data engineers, and marketing teams to ensure seamless
implementation and data flow.
Estimation & Scoping: Provide accurate effort estimates for project work and ad-hoc requests.

Must-Have Technical Skills & Experience

Category Requirements

Adobe Analytics Workspace, segments, calculated metrics, classification

rules, processing rules, data feeds

Adobe Launch / Experience
Platform Launch

Implementation, rule configuration, extensions,
debugging (Adobe Experience Platform Debugger)

Google Analytics (GA4) Property setup, event/conversion configuration,

BigQuery export, Explore reports

Google Tag Manager Container setup, tag/trigger/variable configuration,

dataLayer design, debugging

Google Looker Studio Dashboard development, data blending, calculated fields,

interactive filters

Power BI Report and dashboard creation, DAX basics, data

modeling, scheduled refresh

SQL Proficient in querying large datasets (BigQuery,

Snowflake, Redshift, or similar)

Data Validation Tag auditing, QA testing, cross-platform reconciliation

Tracking Implementation End-to-end experience from spec to deployment to

validation

Preferred / Nice-to-Have Skills
Databricks or data lake experience (Delta Lake, Spark)
ETL pipeline design or experience with tools like dbt, Fivetran, or Airflow
Python or R for data analysis, automation, or scripting
CDP / Adobe Experience Platform (AEP) knowledge
A/B testing platforms: Optimizely, Adobe Target, VWO
Consent management and PII handling (OneTrust, Cookiebot, GDPR/CCPA compliance)
Cloud platforms: AWS, GCP, Azure (basic familiarity)
Experience with attribution modeling or marketing mix analysis
Write and optimize SQL queries to extract, join,

Soft Skills & Working Behavior
Independent & Self-Directed: Able to take a brief and deliver without hand-holding
Quick Ramp-Up: Rapidly onboard to new environments, codebases, and stakeholder contexts
Clear Communicator: Confident presenting to technical and non-technical audiences
Strong Documentor: Leaves clear trails for handoffs and future maintenance
Reliable Estimator: Provides accurate time/effort estimates and flags scope risks early
Responsive: Acknowledges requests within [X hours] during business hours; meets agreed
deadlines

Deliverables (Examples)
Tagging specifications and implementation tickets (JIRA, Asana, Confluence)
Interactive dashboards (Looker Studio, Power BI) with documentation
QA reports and tag audit findings with remediation recommendations
Measurement frameworks and KPI glossaries
SQL queries and data extracts
Training documentation or recorded walkthroughs for stakeholders

Analysis from sales initiatives
Mixed media modeling
Funnel reporting and analytics framework development

Typical Day/Week & Turnaround Expectations
Activity Frequency / Turnaround

Stand-up or async check-in 2 3x/week

Dashboard build (3 5 views) 3 5 business days

Tag audit (single property) 2 3 business days

Ad-hoc data pull or analysis 24 48 hours

Implementation ticket (single tag/event) 1 2 business days

Measurement framework (new initiative) 5 7 business days

Location, Hours & Time Zone Requirements
Requirement Details

Location Remote (global candidates considered)

Time Zone Must have minimum 4-hour overlap with [TIME ZONES e.g., US

Eastern, GMT]

Response Time Acknowledge messages within 4 hours during agreed working hours

Availability 5 days a week

Mandatory Screening Checklist
Recruiter must confirm YES to all items before submitting candidate.
Requirements:
Verified hands-on experience with Adobe Analytics (Workspace, segments, calculated
metrics, processing rules)
Has implemented and debugged Adobe Launch (Experience Platform Launch) in production
environments
Demonstrated GA4 measurement experience (event setup, dataLayer mapping, BigQuery
export)
Proficient in Google Tag Manager (tag deployment, debugging, dataLayer configuration)
Has built interactive dashboards in Looker Studio (provide sample link or screenshots if
possible though not required)
Has built reports/dashboards in Power BI (provide sample link or screenshots if possible
though not required)
Available for 6 months with immediate start date
Can work during central business hours with 4 hr required overlap

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